Korea's No. 1 Recovery Brand begins a new chapter in the Philippines

Taguig City, Philippines – Bandwell Lifestyle Health, Inc. (BLHI) formally welcomed Ian Veneracion as celebrity endorser of Condition, Korea's No. 1 Recovery Brand, during a Contract Signing and Campaign Kickoff held at Seda BGC.

The partnership marks a significant milestone for the brand's Philippine expansion and signals the beginning of a long-term collaboration built around shared values of responsibility, balance, and everyday functionality.

For more than three decades, Condition has helped millions of consumers recover after social drinking and wake up ready for the day ahead. Widely recognized in Korea and across Asia, the brand has established itself as a trusted recovery companion for people who want to enjoy life's moments without compromising the responsibilities that matter most.

Following its rollout in major retail channels including 7-Eleven, Lawson, and Watsons, Condition continues to expand its presence in the Philippines through a growing network of consumers seeking balance between enjoyment and everyday commitments.

At the heart of the partnership is a simple belief:

People are not afraid of enjoying life. They are afraid of not being ready for tomorrow. Condition helps people recover, regain balance, and show up fully functional the next day.

According to BLHI, Ian Veneracion was chosen not merely because of his popularity, but because he naturally embodies the values behind the brand.

Known for his enduring career, active lifestyle, commitment to family, and reputation for professionalism, Ian represents the kind of balance and readiness that Condition seeks to champion.

One of BLHI top executives, E. Villanueva said that, "We weren't looking for a celebrity. We were looking for Ian. Throughout his career, Ian has consistently demonstrated the values that define the Condition brand—responsibility, balance, and the ability to show up ready for what the day demands. We believe he is the ideal partner to help tell the Condition story to Filipino consumers."

Ian Veneracion said that, "What resonated with me most about Condition is its message of balance and responsibility. Life is meant to be enjoyed, but we also have commitments to fulfill. I believe many Filipinos can relate to the idea of enjoying life's moments while remaining ready for the responsibilities that matter most."

The partnership will include digital campaigns, brand appearances, photography assets, retail materials, and communication initiatives designed to help more Filipinos discover the role Condition can play in supporting recovery and everyday readiness.

More importantly, both parties view the collaboration as more than an endorsement.

It is a long-term partnership dedicated to helping people enjoy life while remaining ready for whatever the next day demands.

About Condition

Condition is Korea's No. 1 Recovery Brand and has been trusted by consumers for over 30 years. Available in Original Stick, Green Apple Stick, and Drink formats, Condition helps consumers recover after social drinking and show up fully functional the next day.

Condition is available in 7-Eleven, Lawson, Watsons, and official online channels.

About Bandwell Lifestyle Health, Inc.

Bandwell Lifestyle Health, Inc. (BLHI) is a Philippine health and wellness company committed to identifying underserved consumer needs and providing innovative solutions that help people live healthier, more balanced lives.